Shikari Diamonds

Does the label on your bottles convey the real value of your wines? The label of a bottle of wine is key to motivating the purchase decision on the wine shelf or on the restaurant shelf. But also, you are lucky that many of the people who buy or order a wine in the restaurant, are curious to read the label to know more about the wine they are drinking. This does not happen with other products. Do not miss this opportunity. The truth is that the label of your bottles is a very important element within the branding or branding strategy of your wines, so with this article I want to help you create differentiating labels that help you increase the rotation of your wines in the establishments and to improve the positioning of your brand in the market. 9 guidelines to design the perfect label for your wines Always as part of branding . The label of your wine bottles is an important element but always integrated into your branding or brand strategy. Your brand, your story, your ima...

 If we talk about packaging and its power to connect with customers, wine labels are an example that never fails. The wine sector knows that they are a powerful marketing tool, and are committed to innovative strategies to provide them with their own identity. If you have a winery and want to learn how to design wine labels to connect with the emerging public, don't miss this article. Wine, one of our greatest legacies Did you know that the Roman Empire was a time of great apogee for wine in Spain?  It became a cult product exported in large quantities. During the Muslim era, Christians continued with wine production, and in the Reconquest the export channels to Europe were reopened.  In 1925 Spain obtained its first designation of origin. Wine is synonymous with tradition in Spain.  It has always been considered a high-end product popular with the adult audience. But trends change, and the public too.  The current focus is to connect with the au...